Licensing International Expo is the world’s largest brand and property marketplace — a show floor of 6,000 properties from all of the major Hollywood Studios, Entertainment Companies, Fortune 500 Consumer Brands, Sports Leagues, Interactive Properties, Fashion Labels, and cutting-edge Artists and Designers.
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HIT Entertainment (Booths #2622, #2418), one of the world’s leading independent children’s entertainment producers and rights owners, announced the appointment of Fisher-Price, Inc. as the global master toy licensee for Thomas & Friends, the world’s Number 1 preschool property for boys, in a multi-territory, multi-year deal. Under the terms of the agreement, Fisher-Price, a division of the world’s leading toy company, Mattel, Inc. (Booth #4735), will use its worldwide distribution capability to enhance and grow the long-term business for this iconic brand.
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American Greetings Corporation (Booth #5427) today announced it has reached an agreement to acquire Recycled Paper Greetings, Inc. Recycled Paper is a Chicago-based preeminent creator and designer of humorous greeting cards. Recycled Paper’s humor cards are distributed primarily through mass retail partners, drug stores and specialty retail stores. The acquisition of Recycled Paper enhances American Greetings’ humor and alternative greeting card offerings. American Greetings plans to continue to use the Recycled Paper Greetings name.
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Lucasfilm Ltd. (Booth #6343) and Zazzle, the only on-demand retail platform to offer billions of retail quality, one-of-a-kind products are offering shoes and ties based on Lucasfilm properties Star Wars and Clone Wars — online, and on-demand. The product expansion will feature nearly 20 shoe designs and 10 tie designs with images from the Star Wars Saga, including the hit new animated TV series Star Wars: The Clone Wars. All products are customizable to the buyers’ liking, and exclusive to Zazzle.
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- HIT Entertainment, Mattel on Board with Thomas & Friends Deal http://tinyurl.com/9np48b 7 hrs ago
- American Greetings Acquires Recycled Paper Greetings http://tinyurl.com/75x3yg 5 days ago
- More updates...
